EXPERIENCE

Rachel began her career at Bumble in 2018, supporting the execution of brand partnerships, community events, and experiential activations across New York City. Her passion for creating meaningful experiences led her to join boutique experiential marketing agency Ari Life, where she produced panel discussions, community dinners, wellness retreats, and brand activations for clients including Nutrafol, Health-Ade Kombucha, Plant People, and other emerging wellness companies.

In 2020, Rachel relocated to Miami and joined INHOUSE Commercial Real Estate as Head of Marketing and Events. In this role, she developed a deep understanding of the hospitality and commercial real estate landscape while cultivating relationships with venue partners, restaurant operators, developers, and hospitality groups across major markets.

Two years later, Rachel was recruited back to her former agency following its evolution from Ari Life to Watertight. As the company expanded from an experiential marketing agency into a paid media agency, she was brought on to establish and grow its events division. Serving as Lead Events Coordinator, her responsibilities extended beyond event production to include partnership development, ambassador program management, community-building initiatives, and performance reporting, helping brands create experiences that delivered measurable business impact.

Drawing from a unique blend of brand-side, agency-side, hospitality, and marketing experience, Rachel founded Glare Agency to help brands leverage experiential marketing, strategic partnerships, and community-building initiatives to drive awareness, engagement, and long-term growth.

Events & Marketing Experience